I am currently open to new opportunities.

Using Critical Thinking to Navigate Complexities

I’m a Data-driven Product Designer who enjoys collaborating closely with others to create meaningful user experiences. I’m comfortable analysing data, conducting user research, and turning insights into designs that balance business goals with users’ behaviours, motivations, and needs.

  • Gisela Ferrari

    Product Designer

  • My Skills

    UX & UI UX Research Problem Definition Ideation Information architecture Prototyping User testing Project Management Figma

After five years in product design, I’ve realised I thrive most when connecting teams and perspectives around a shared goal, or helping to shape a clear vision for a project. What really excites me is collaborating and using critical thinking to navigate the complexities of day-to-day work. I think the real magic happens where teams and functions connect.


At the moment, I’m studying for the Google Project Management Certificate because I want to grow into a role where I can guide projects more strategically while remaining deeply involved in the design process.


Above all, I value having fun, being authentic, and promoting inclusivity in everything I do.


If you are interested in my skills or would like to discuss a new opportunity, please feel free to contact me on

My Work Experience in the UK

Product Designer @ GLL 2024 - Present
UX Research Workshops Figma UI Design Data analysis Strategy

Led the end-to-end design of the corporate website, and conducted foundational research to inform UX strategy for a new customer-facing platform.

Product Design Specialist @ Qatar Airways 2023
UX Research Problem Definition Ideation UI Design Prototyping Usability testing

Leveraged user research, market analysis, and business requirements to craft comprehensive user flows, journey maps, wireframes, and prototypes. Designed seamless experiences validated through rigorous user-testing and interviews.

Product Designer @ Maglabs 2021-2022
UI Design Prototyping Usability testing Cross-team Collaboration CMS WCAG

Streamlined the design process by proficiently crafting user personas, user flows, wireframes, and prototypes tailored to diverse client needs, from concept to prototyping, resulting in enhanced project efficiency and client satisfaction.

Before relocating to the UK, I worked at two companies in Argentina: ViajoBien.com and Sondeos Argentina. My roles were focused on UI design and front-end development using HTML and CSS. If you'd like to learn more, please feel free to

HOW TO START IN PRODUCT DESIGN?

Product Design is an extremely varied, multifaceted field, which makes it exciting. I always seek to make each action useful, usable, and delightful for the user, whilist aligning those to the business goal.


I use Design Sprint Methodology that helps providing actionable solutions along the project. Some of the methods I use the most are How Might We or Crazy 8's, but for each project I pick the methods that work best and suit the number of days of the sprint accordingly. This methodology provides actionable solutions for any challenge and I really recommend to check them out to anyone starting on UX.


I'm grateful to the great leaders I had, who inspired me to be passionate and to love my job, and I want to give back some of that. For this reason I share a list I created which is full resources and useful links, great for anyone starting in UX.

Download here.